According to Bowen Research, more than a third of the respondents older than 30 years are experiencing a "deep irritation" from the mobile phone’s user interface.
The research has concluded an eloquent enough break between users till 30 years and users older than this age: if the first group, by estimation of researchers, uses 52 % of the mobile phone functions, the second - older - only 12 %. Bowen Research interrogated the respondents through personal interview, the number of participants is not revealed.
We can assume that this problem will be less actual when the present young generation will get older, however, this research should become a signal for the mobile manufacturers - the user interface needs to be made easier.
