Samsung Electronics Co. overtook Motorola Inc. as the leading vendor of handsets in the U.S. for the first time in the third quarter, according to data from Strategy Analytics Inc.
The South Korean company reached the milestone -- with 22.4% of the market compared with Motorola's 21.1% -- by offering carriers a full portfolio of devices, from high-end products such as the touch-screen Instinct to lower-end phones given free to customers who sign up with a particular carrier.