Residents of the CIS countries have become accustomed to a large number of supermarkets, shopping malls and other shops, many of whom are working around the clock. In developed countries honor the Labour Code and in some towns to buy food after 8 pm is almost impossible, that is a lot of inconvenience to people working late. Korean companies have come up with a great way to increase sales and get rid of people queuing in the supermarket.
Subway stations have installed a "virtual showcase", which are printed on paper supermarket shelves with products. On each product there is the QR code and anyone can order using the smartphone's necessary food, which will be delivered by courier home. Payment is deducted from the mobile phone account.
According to statements of employees of the supermarket chain Tesco, such a move will increase the number of registered customers by 76% and the number of sales increased by 130%.
By the way, the concept of "virtual showcase" was presented by the Korean advertising agency Cheil Worldwide at the festival "Cannes Lions 2011" and won the Media Grand Prix.
Source: ®
