Today Olli-Pekka Kallasvuo, Nokia President and CEO, outlined the company's future strategy and it appeared that it is completely changing its business model.
While the company goes on competing with its rivals, it is also dealing with emerging companies from the Internet and PC industries, and to succeed in this environment, Nokia needs to develop extraordinary solutions for its customers.
Nokia's future strategy consists in combining high-quality devices with unique services that is expected to increase customer retention. Particularly Nokia sees opportunities as consumers prefer less expensive devices, and the expansion of smartphone features into the mid-range product category is one of them.
