Nokia has announced that soon it's going to abandon the brand Ovi in favor of his own brand - Nokia Services.
Rebranding services will be made gradually, he will start in July 2011 and be completed by the end of 2012. According to the vice-president, Jerry DeVarda, such a move taken to strengthen the brand of Nokia.
Currently, under the Ovi services running application store for the owners from Nokia, music store, mapping service and pochtnovaya office. Following the rebranding of all Ovi services will continue their further work.
Services under the brand name Nokia will be available in all new models of smartphones and mobile phones released in the second half of 2011. Owners of phones that were released earlier, the company will provide opportunity to install the software update.
Source: ®