During the Paris Fashion Week in January 2010 will premiere on mobile phones under the brand «Versace» closed at client presentations.
Fashion house «Versace» and the French company manufacturing mobile phones luxury »« ModeLabs Group »announced the creation of a mobile phone under the brand« Versace ».
According to the creators, the new product will be for the world of mobile phones the same than the creation of «haute couture» of steel for the world of fashion.
"We are extremely proud of what we have chosen« Versace »to develop a new line of luxury mobile phones. Created from the finest materials, they will combine the latest advances of mobile technologies and incomparable Italian craftsmanship ", - says the head of the company« ModeLabs Group »Stefan Bobo (Stephane Bohbot).
"This collaboration relates to the strategy at home« Versace »for the development of a strong business-building brand through contracts with selected international partners", - commented on the deal CEO fashion houses Jean Giacomo Ferraris.
French «ModeLabs Group» already manufactures luxury line of mobile phones under the brands «Christian Dior» and «Tag Heuer».
The commercial launch of the first phone from «Versace» is planned for spring 2010.
Source: ®
