Operator Beeline (JSC «URS» and OOO «Golden Telecom») invented a new marketing move to sell seed packets Beeline «boom», now starting packages can be purchased at street vending machines selling drinks and snacks in the center of Kiev. Starter Packages «boom» packed in tin cans that are decorated in yellow and black colors.
Manufacturers hope that by doing so, it would be more convenient and accessible at any time of day to buy seed packets. Sales carried out in 20 vending machines selling drinks and snacks.
«Bum-Bank» is aimed mainly at young people. Director of Marketing Beeline Anton Volodkin noted that such a creative and European approach to the retail sale of mobile services was necessary, because the young people leading an active life, in need of this kind of decisions, where not only chocolate and coffee are available at any time of day and night, but also services.
The cost of start-up package «boom» in the «Cup» design - 15 UAH., Of which 5 grn. arrive at a balance of subscriber numbers after activation.
Source: ®
