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AT&T subsidizes iPhone to attract new customers

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AT&T subsidizes iPhone to attract new customers - изображение

 

The fast downfall of the iPhone value can be explained simply: AT&T will subsidize the phone, attracting new customers. This is a standard practice for the American operator.

According to AT&T, such a scheme would allow the company a profit only in 2010. AT&T - the largest GSM-operator of the country - has signed with Apple a multiyear partnership agreement.

It worths to be mentioned that many observers had expected such a subsidy at the time of the first iPhone debut. How much it will cost in the overseas markets and what conditions of subsidy are planned – is not known so far.

 

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