Generator Research carried out an analysis showing that Nokia could give the palm to Apple in smartphone manufacturing and delivery of mobile services.
Apple is engaged in mobile business for a short time but it is already possible to look into the future of the company. Generator Research explains excellent prospects by the fact that Apple is holding all the aces presented by a fully integrated platform with rich application programming interface (API) open to third party developers on favourable commercial terms.
The fact of the matter is that these platforms have become crucial in development of mobile industry. Generator Research has come to a conclusion that iPhone and App Store are very promising and will be developed like Apple’s digital music platform that includes iPod and iTunes Music Store.
Andrew Sheehy, head of research, states that with cash reserves exceeding $25 billion, 33% gross margins and iPhone about to enter the phase of the fastest growth, the company has everything to invest in the mobile sector. Moreover, Apple is granted this opportunity when the economic climate is forcing many mobile manufacturers to reduce the pace of development.
Apple competitors may suffer a very strong blow. For instance, Nokia’s share of the smartphone market may fall from present 40% to 20% by 2013.
The analysis also shows that Apple will definitely use its financial strength and try to take the first place. According to calculations, the company can ship as may as 77 million iPhones in 2013 when there will be much more iPhone models, each addressing different market segments.
